Study shows retailers ignoring tools to fight shopping cart abandonment
The differential between the close rate of brick and mortar stores (30%) and online stores (3%) is encouraging retailers to do all they can to improve their online close rate and reduce the instances of abandoned shopping carts.
A new study by Genesys, however, has revealed that many retailers in Romania are ignoring important online tools that can improve the close rate and act as a 'last defense' against the abandoned shopping cart.
Genesys has found that:
The Genesys Customer Experience Platform can help retailers reduce shopping cart abandonment and increase web
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